Dior’s 2022 showreel offers a comprehensive overview of a year of digital projects, bringing together innovation, elegance, and strategic vision. This body of work reflects a global approach to digital luxury, where design, motion, and user experience converge to serve both brand expression and business performance. My contribution focused on the frontdevelopment of the website, spanning UX/UI design, motion design, and business-driven strategy. Beyond execution, I worked on defining a cohesive artistic direction and designing specific components tailored to Dior’s ecosystem. The brief was to imagine innovative and contemporary components while remaining perfectly aligned with Dior’s buyer profiles and expectations. This collaboration extended into the 2025 redesign of the Dior website in partnership with AKQA, further reinforcing a long-term vision of digital excellence. From interface architecture to motion language and component logic, every element was conceived to balance modernity, performance, and the timeless codes of the Dior brand.